Fireside Chat on Growth Marketing | Alisha Lyndon & Liz Harrison

Liz Harrison, Partner of Marketing and Sales, McKinsey & Company joined Alisha Lyndon, Founder & CEO at Momentum, the global growth consultancy to discuss B2B marketing as a strategic business driver: how sales enablement is evolving with digital selling, the role of ABM in marketing’s overall growth, and how to rally all lines of business around the needs of the customer at ITSMA Marketing Vision 2021. For more information on - Momentum: www.wearemomentum.com - ITSMA: www.ITSMA.com - Liz Harrison: https://www.mckinsey.com/our-people/liz-harrison